Since Challengers has existed, I’ve always struggled to define the end goal it. Sure we create accountability groups that helps people accomplish their goals. And yes, it was worked pretty well so far. But there always has been something missing… And I think I’ve finally got it.

The end goal of Challengers it the allow people to take action.

That’s it. It’s not about the goal, it’s not about motivation, it’s not about achieving results (even though they are part of it). No, it’s about stopping overthinking, it’s about taking that first step and that will lead to many others. It’s about creating motion.



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